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A business name. A logo. A slogan. These are just some of the concepts you can trademark. In doing so, you provide legal protection for your business and preserve its unique identity in the marketplace. But how can you go about obtaining trademark rights in the U.S.? The entire trademark application process is filled with […]
Understanding the Trademark Process Although most artists, businesses, and individuals grasp the importance of registering trademarks, not everyone rushes to get things done. Many have unanswered questions that can cause costly delays in due diligence. Hopefully, answering the top 10 questions during the trademark process can help you speed up your application. 1. What Constitutes […]
Protect Your CreationsWhether you get a trademark or copyright, you’re protecting your company’s interests. Both offer legal recourse when somebody uses your created materials to benefit themselves. Trademarks and copyrights also help you define and cement your assets, which helps maintain your company’s uniqueness and makes potential buyers feel more secure in their purchases. If […]